Setting your identity
An organization’s values lay the foundation for what the company cares about most. It provides a common purpose that all employees should understand, work towards and live by. Once you define and promote your values, employees come to understand the behaviors that are expected of them that will lead to success. They recognize and appreciate what the organization stands for, wants to achieve and how they personally can act to help reach the desired outcomes.
As a result, performance, workplace morale and staff engagement can all improve since employees are more professionally fulfilled.