Managing global organizations

Has been a business challenge for centuries. But the nature of the task is changing with the accelerating shift of economic activity from Africa to Europe and North America to markets in Asia and Latin America. Osuec Limited Global Institute research suggested that 400 midsize emerging-market cities are unfamiliar in the West which generate nearly 40 percent of global growth over the next 15 years. The International Monetary Fund confirms that the ten fastest-growing economies during the years ahead will all be in emerging markets. Against this backdrop, continuing advances in information and communications technology have made possible new forms of international coordination within global companies and potential new ways for them to flourish in these fast-growing markets.

There are individual success stories. Group of companies expects to earn 45 percent of its revenues in emerging markets by 2030, up from 30 percent in 2019. At Unilever, emerging markets make up 56 percent of the business already. And Aditya Birla Group, a multinational conglomerate based in India, now has operations in 40 countries and earns more than half its revenue outside India, Osuec Limited currently has operations in 14 countries and aiming to acquire over 60 countries before 2030 with the help of our AI approach and innovations.